Airplanes don’t crash from mechanical failure because of one thing: pilots have checklists.
Before taking off, pilots push several buttons, and use their checklists to perform comprehensive pre-flight checks. Planes have so many parts, so it’s important to make sure everything is functioning properly.
It’s no secret that entrepreneurs can learn something important from that meticulous pilot routine. Are you an entrepreneur hoping to have a strong SEO ranking? You can take a lesson here. Make a checklist of your own before writing your next website article. A search engine optimization (SEO) checklist can’t protect you from burning and crashing, but it can help ensure that your website post has a good chance in ranking high in google search engine optimization.
Need new reliable SEO tips? Run your new website post through this checklist before publishing it.
Choose a good primary keyword to focus on.
The number one step is pretty simple. Pick the phrase or search term you want to use. If you are writing about the best toys for small dogs, you may want to find out first what people are specifically searching for.
The easiest and most convenient way to do this? Use the Google Keyword Planner. It is a free tool that can display an estimate for any search phrase. You can use this tool for free, though you need to set up an AdWords account to be able to have access on the platform.
By using this, you may notice that the search term “small dog toys” has 590 monthly searches. This is higher than any other related keyword combination. If you’re not yet totally ready to write about this very specific topic, then do more research.
Learn more about your competitors.
Now that you have the search term you want to use and try to rank for, try to go undercover and some more research.
Go to “private browsing” or “incognito” mode, and go to Google.com. Look at all the page one contents and ignore any ad results at the topmost part. The first 10 or so results are your competitors! Read more about their blog and business. Do you think you can you better?
Create the best content possible.
Know your competitors’ strengths and weaknesses. Afterwards, it’s time to create something that can blow them out of the water. This can be considered as the most difficult part, but it is also the most important. Your new content needs to be amazing!
Whether you are creating content for an ecommerce store page or a personal blog post, always remember that it needs to be better than the rest of them.
Don’t forget to put keywords on your page titles.
This can be considered as a no-brainer, but I will remind you anyway. All page titles should contain keywords. It doesn’t have to be the exact words, though it can be!
Moreover, your page titles should also be interesting enough that readers will eventually want to click on it! A really nice example would be a post from PT of PTMoney.com. He wrote a quality post about “making extra money” and rather than writing a boring title such as “Make Extra Money,” he made a list and entitled it “52 Ways to Make Extra Money.”
Put keywords in your headers.
Organize your webpages and let it have a large title at the top, followed by many sub-headers all throughout the webpage. This is really helpful not only for those skimming blog articles, but also in displaying to Google what exactly your content is all about. Make sure to use exact keyword phrases, even just once, in your sub-headers.
Put your keywords in the image names and alt-tags.
If your blog content has a lot of images, use those photos to cement the idea to Google about your post’s subject. Here are 2 ways to do this:
- The image alt tag
Your image’s “alt tag” is something you address after uploading the photo to your blog or website. The alt tag is basically the text your web browser will display if the image can’t load for some reason.
- The image name
How to change the image name? Simply modify or revise the image name on your computer before uploading. Instead of uploading files such as “28435274.jpg,” just rename it to something like “toys-for-small-dogs 34.jpg.”
Use your keywords in your URLs and in your posts.
Another way Google to identify what your content is all about? Through its URL. We are talking about what comes after the “.com” or (or .org, .net—whatever you are using) in your URL.
Here is an example. In your opinion, which of URLs below that Google will preferable and better when deciding to which display?
Did you say the first one? You’re right! While the second one will not completely kill your SEO strategy, the first one really helps Google know what your post is exactly about.
Put internal links.
It is important for your best SEO content to be linked internally to your other webpages. This means there is a need for you to go back and revise some of your old posts. They should include links to your incredible new content.
Lastly, remember the most significant SEO tip: Get external links!
Finally, we are here to the most important reminder: external links.
What are external links? They are links from websites and blogs other than your own. Search engines like Google relies heavily on these external links to identify how good a particular content is.
Bloggers can talk about their skills and knowledge all they long, but most of the time, no one would believe them. However, as soon as other influencers start bragging about their fellow online personalities, many readers would definitely notice. This will definitely get their attention.
Creating quality content would, no doubt, get you some links. However, in the long run, you still need to do link building. Link building means reaching out to other content creators and website owners to ask for links.
Do you think you’ll find this checklist useful? It may not include anything and everything a person should know about SEO, however, by simply following it, you’ll definitely see website content get their much-needed SEO traffic.