8 Guidelines for Exceptional Web Design, Usability, and User Experience
Guidelines for Web Design
Are you planning on creating a website for your business as part of the web design firm? If you want to improve lead generation and brand awareness, this is a perfect idea. Below are some guidelines you should remember:
At this day and age, more and more individuals are browsing the internet through their smartphones and other gadgets. To be able to provide an amazing user experience, you need to make your website compatible with various devices. Invest in a highly flexible website structure—a responsive website design.
Below are specific website design conventions which many users are familiar with.
- The main navigation at the left side, or top of a web page
- The logo at the center, or top left of a web page
- A clickable logo that can help visitors go back to the homepage
- Links changing appearances or colors whenever you hover over them
Exercise creativity without throwing away these conventional website aspects. Since you already know which elements and components they are familiar with, you can make navigation much easier.
Utilizing different web design conventions, strategies and elements will help you gain more credibility. One of the most important things you should remember is to remain honest and clear about the products and services you are selling on the website. Make it convenient for your visitors, and let them know the value behind your brand.
Every website must be simple and easy to navigate. Remember, your website’s look and feel are crucial, but beauty is nothing without functionality. Visitors come to your website to get some information—they must be able to get it right then and there. Simplicity is the key to an easy-to-navigate website. Without unnecessary elements, tasks would be even more convenient.
5. Visual Hierarchy
Simplicity and visual hierarchy go hand in hand in complementing an efficient web design strategy. If you website design is simple, and that elements are arranged well, you will gain more traffic and conversions.
Intuitive navigation would be very helpful for your website. Surely, most of your visitors are busy individuals, so you need to make sure that navigating around would be pain-free.
Need some tips?
- The primary navigation structure must be simple.
- Include the navigation at your website’s footer.
- Don’t provide too much navigation choices on single web page.
Your website’s overall appearance must be consistent across the other pages. Take note of your color schemes, backgrounds, writing tone and typefaces. Keeping these elements and components consistent can positively impact UX and usability.
Design your website with your target market in mind. After all, you are creating this digital space for them. Take note of their preferences, and what information they are looking for. This is a good starting point towards the overall improvement of your website. If you want, you can also use some user testing platforms and tools.